Directly after finishing my blog post about the worst non-profit advertisement, I came across a program titled ‘Buy a Sex Toy, Save a Child – A Revolutionary Program’. At first I thought this must be an article written by the Onion, but no sadly it is true.
The press release for this program reads:
“The Buy a Sex toy, save a child Charity Program is our commitment to society. We’ve always known that a sustainable business needs the support of healthy communities and a high quality environment. We aim to be the most trusted retailer wherever we trade by demonstrating a clear sense of social responsibility. ” said Jessica Blake, Sinless Touch Vice President of Corporate Communications.
SinlessTouch.com is the first adult novelty company committed to philanthropy as a way of reaching out to its customers. It is something nobody has ever done in the industry. Sinless Touch is adopting children worldwide through the donations made by generous customers. During checkout, customers have the option to round up their purchases and donate electronic “spare change” to a charitable cause. The donation is included in their payment.
“Our customers have embraced the program with open arms and the feedback we have received is phenomenal. It creates opportunities in a variety of different areas that provide practical assistance to impoverished communities such as Education, Health and Early Childhood Development. ” said Blake.
Customers can also check the adopted child’s status on SinlessTouch.com. It provides an update of each child’s well-being through a non-profit social development organization.
“This commitment has revolutionized the way we do business and its benefits translate into educated and empowered children who can contribute positively to every aspect of society. Therefore, creating a standard for the future.” says Blake.
The Buy a Sex toy, Save a child Charity Program is Sinless Touch’s commitment to society. It aims be the most trusted adult retailer wherever they trade by demonstrating a clear sense of social responsibility.
While the unicef germany advertisement was a striking reminder of all that is wrong with development, the Buy a Sex Toy, Save a Child program is a poignant example of how development through consumerism is so incredibly disconnected from the so-called issues being addressed.
Buy a vibrator, save a child.
Masterbate and cure aids.
Feel the pleasure of our items and of the smile on the face of a poor child.
I have written extensively in other blog posts about how I believe consumerism as development is harmful to knowledge transfer regarding development issues and may effectively be damaging to those receiving the so-called benefits. Instead of going on another rant about development as consumerism I would like to let the Buy A Sex Toy, Save a Child program stand for itself. I would also like to re-give the award for the worst development advertisement to the lovely people at Sinless Touch, you truly deserve it.
Please visit the link below to enjoy the worst video ad of all time.